After recent
announcements there is now the great fear that Apple doesn't just enter the travel industry but even takes over as they did the music industry
(over 25% of the songs are sold via iTunes). What people don't realize is that it is our self made lack of innovation which allows strong players outside of the industry to step up.
With the industry still lacking innovation and being driven by incentives, as well as travel management companies continuing to put all their eggs in the global distribution system baskets as it seems, technology providers are forecasted to face a downturn.
Only those open to change will reap the rewards
by Michael Strauss
From a technological point of view, the travel industry is not the hunter, but the hunted. Innovations are neither fostered nor developed to the necessary extent. Suppliers, distributors, travel management companies, but also technology providers are partially to blame for this. However, new concepts can help the travel industry to reduce costs, master crises and offer better products.
