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Posted Mar 8, 2010
My wife's Facebook friend recently posted a message declaring that she does not fly UA because they break guitars. I recently spoke at the EzRez Thought Leadership Conference and I mentioned the famous YouTube video (below) which has received over 8 million viewings. A question from the audience was simply whether people would change their flying preferences because of this type of video. As evidenced by this blog entry, it has changed some people's attitudes.
Posted Feb 19, 2010
When I first wrote about using social media tools, such as Twitter at meetings, attendees were using the technology to tweet back and forth during event sessions about how the presentation was going, exchanging opinions and then collaborating to propose questions to the panelists or presenter. How industrious and efficient!
Posted Jan 12, 2010
With the growth of Facebook, LinkedIn and Twitter, social media monitoring and promotion have become a major activity for most travel companies. The goal is to listen to the social networks and respond to issues around a company's brand. The other major effort is to use fan pages and Twitter feeds to offer limited-timed promotions. Both these activities are essential social media 1.0 tasks, but there is a lot more analysis that can be implemented to identify connectivity among community members, key influencers within the community and overall community trends. To achieve this next level of analysis, business intelligence tools that examine social networking are required.
Posted Jan 7, 2010
In preparing for ProMedia.travel Content Solutions' upcoming webinar, 10 Top Travel Management Tactics for 2010, I surveyed registrants as they signed up to find out what trends, tools and technologies they expect will influence their travel management programs most in 2010. My technology limited me to seven choices (including "other"), but here is what I have learned so far from our current 276 registrants.
Posted Oct 7, 2009
The Beat readers voted for TripIt cofounder and president Gregg Brockway to present his views on current and future travel technologies as a keynote presentation at The Beat Live in Austin Sept. 23. An excerpt of Brockway's presentation follows and his presentation deck can be found here.
Posted Jul 16, 2009
I realize that there will be a lot of people who will not be happy about this post. But I only report the facts ma'am. Disclaimer first! I am not a huge fan of Twitter and believe that the adoption of Twitter is overblown and hyped. Having used it, I believe it has some value in specific circumstances--but not to the level that the hype might have led all of us. So it was very interesting to read about the media storm around Matthew Robson (aged 15 years and 7 months) and his piece which Morgan Stanley has published.
Posted Jun 27, 2009
OK, so now you understand that even though spamming is something you can do quickly and really quite effortlessly as a company, it is not a wise move in social media by anyone's measure.
Posted Jun 23, 2009
Over the course of the last six months, I've been spending most of my time learning about the nuances of social media, or as I call it, Word of Mouth Media™.
Of all of the things that I've learned in my 6 month immersion into social media, this first lesson is the most important. It is so important, that I'm going to break it into a series of posts, each one addressing the various rungs of the relationship ladder. Throughout this post which was originally written for individuals trying to master social media, I will tie it all into the topic of distribution.
Posted Apr 27, 2009
Three months ago I posted an item about how annoying Twitter was and how I just didn't want to face it. I was determined only to publish into Twitter links to our stories and never look at it again. For some reason I can't get the dang Twitterfeed to work for all content from ProMedia.travel's free newsletters, but glitches aside, it is pretty amazing how quickly a content producer can generate followers with no effort. Twitter.com/thebeat_travel has 383 followers and we did nothing.
So, Twitter is a great tool for the dissemination of information. But after reading more on blogs like TechCrunch about how Twitter is a real-time search engine of people's thoughts, I started paying more attention.
Posted Mar 16, 2009
I love late March, when the cherry blossoms are in bloom in DC and when the focus of the sports world turns to the NCAA Men's Basketball Tournament. I admit it: I love March Madness. For years, I've organized contests with friends, colleagues and family around the tourney. We played for pride ... and the prize money, of course ... but this was always secondary to the ego trip the winner takes on for the next 12 months.
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