Let's face it, it's just a matter of time before hotels start offering non-refundable rates to corporations. And you thought the hotel RFP process was already a pain in the butt. Just wait until buyers have to try comparing a 10-day advance booking for a 20% discount at one property to a 25% discount for a 14-day advance booking at the hotel across the street. Will this really happen in the corporate space? Oh yes. Maybe not soon, but eventually.
As major hotel chains ease dynamic pricing into their corporate transient programs, one popular business hotel in Brussels has taken the bold step of eliminating fixed corporate negotiated rates altogether.
