|
Posted Jun 14, 2010
I made a stop on The Beat Live Tour last week and was treated to a lively crowd from the Florida Business Travel Association in Hollywood, FL. I promised not to quote anyone by name, so you won't see a report about the discussion, but I have to use this one statement which I think sums up pretty well the attitude among many corporate workers about social media, particularly Facebook and Twitter:
Posted Mar 23, 2010
Travel Tech Consulting, Inc. and Connected Action Consulting Group LLC have put together a brief video presentation that provides insight into network analysis for airline Twitter feeds using the open source tool NodeXL. Network analysis goes beyond simply monitoring brand or promoting specials using social media. Network analysis allows travel companies to understand who are the key influencers in the network and how they connect with others. For example, it is not necessarily the user with the most Twitter followers or Tweets at a travel company needs to follow, but it is how the user is connected to others.
Posted May 11, 2009
"E-mail is not a business tool."
As crazy as that statement may sound to us today, fifteen years ago, this was the prevailing wisdom among many executives. They felt that if it needed to be said then you should pick up the phone or, better yet, say it face to face. Today we face a similar skepticism around the usefulness of online social media tools and services. I hear people call them a "waste of time" or "something for my kids." The truth is these tools give us a glimpse into the way we will communicate in the future.
Posted Apr 27, 2009
Three months ago I posted an item about how annoying Twitter was and how I just didn't want to face it. I was determined only to publish into Twitter links to our stories and never look at it again. For some reason I can't get the dang Twitterfeed to work for all content from ProMedia.travel's free newsletters, but glitches aside, it is pretty amazing how quickly a content producer can generate followers with no effort. Twitter.com/thebeat_travel has 383 followers and we did nothing.
So, Twitter is a great tool for the dissemination of information. But after reading more on blogs like TechCrunch about how Twitter is a real-time search engine of people's thoughts, I started paying more attention.
Posted Jan 20, 2009
I want to hate Twitter because it's yet another thing to keep track of, but the truth is I haven't really used it. If you use Twitter, you can follow this blog and The Beat's news here and you can follow all the news published by our free ProMedia.travel publications here.
|
