I love late March, when the cherry blossoms are in bloom in DC and when the focus of the sports world turns to the NCAA Men's Basketball Tournament. I admit it: I love March Madness. For years, I've organized contests with friends, colleagues and family around the tourney. We played for pride ... and the prize money, of course ... but this was always secondary to the ego trip the winner takes on for the next 12 months.
Who cares about Corporate Social Responsibility when the economy is in a freefall? The answer is simple ... any company with the insight for long-term sustainability in a volatile marketplace. Those that want to emerge on the other side of this recession with a real chance at growth and profits.
