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Posted Oct 30, 2011
Four travel management company executives speaking on a panel last month at The Beat Live said that while they are struggling with social networking, mobile technology solutions are more palpable. Here's a sampling of what they had to say.
Posted Oct 6, 2011
I wear many hats in my role as the not-so-secret “Agent Marketing” for AirPlus International but it’s a mask I’m about to take off. Before I do, however, I’d like express my thoughts on a topic I'm passionate about - social media. As a fanatical advocate for over three years, I’ve been privileged to speak to industry groups around the globe about embracing the Web 2.0 and mobile platforms. I live the quote "life begins at the end of your comfort zone" and moved WAY outside mine to work in our German HQ for a year.
Posted Mar 7, 2011
How often have you driven by a shopping mall that houses some of your favorite stores and wondered – what specials are being offered today? You don't have any coupons with you and you don't have the time to wander into each store in search of "deals of the day." Well... now there are apps for that!
Posted Jun 22, 2010
Mobile location-based networking apps such as Foursquare, Gowalla, Brightkite and Loopt are gaining traction in the market. How do they fit into the travel experience?
Posted Jun 14, 2010
I made a stop on The Beat Live Tour last week and was treated to a lively crowd from the Florida Business Travel Association in Hollywood, FL. I promised not to quote anyone by name, so you won't see a report about the discussion, but I have to use this one statement which I think sums up pretty well the attitude among many corporate workers about social media, particularly Facebook and Twitter:
Posted May 21, 2010
Regarding Management.travel's interview with Sapient global travel manager Michelle De Costa:
Deltek has also implemented a new social media program where travel shifted from the company intranet to a company Sharepoint blog. We are the first department to begin using Sharepoint in this manner. All content was moved regarding travel and the corporate credit card program.
Posted Mar 23, 2010
Travel Tech Consulting, Inc. and Connected Action Consulting Group LLC have put together a brief video presentation that provides insight into network analysis for airline Twitter feeds using the open source tool NodeXL. Network analysis goes beyond simply monitoring brand or promoting specials using social media. Network analysis allows travel companies to understand who are the key influencers in the network and how they connect with others. For example, it is not necessarily the user with the most Twitter followers or Tweets at a travel company needs to follow, but it is how the user is connected to others.
Posted Mar 8, 2010
My wife's Facebook friend recently posted a message declaring that she does not fly UA because they break guitars. I recently spoke at the EzRez Thought Leadership Conference and I mentioned the famous YouTube video (below) which has received over 8 million viewings. A question from the audience was simply whether people would change their flying preferences because of this type of video. As evidenced by this blog entry, it has changed some people's attitudes.
Posted Feb 19, 2010
When I first wrote about using social media tools, such as Twitter at meetings, attendees were using the technology to tweet back and forth during event sessions about how the presentation was going, exchanging opinions and then collaborating to propose questions to the panelists or presenter. How industrious and efficient!
Posted Jan 12, 2010
With the growth of Facebook, LinkedIn and Twitter, social media monitoring and promotion have become a major activity for most travel companies. The goal is to listen to the social networks and respond to issues around a company's brand. The other major effort is to use fan pages and Twitter feeds to offer limited-timed promotions. Both these activities are essential social media 1.0 tasks, but there is a lot more analysis that can be implemented to identify connectivity among community members, key influencers within the community and overall community trends. To achieve this next level of analysis, business intelligence tools that examine social networking are required.
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