Have you noticed a surge of interest in measuring ROI on travel and meeting (T&M) spend? I’ll get right to the point. Trying to measure the return on travel or meeting spend is not worth the effort.
It’s like taking a long walk in the desert with a crappy map. You wouldn’t do it by choice.
In the
August issue of Monthly Metrics from
Procurement.travel, there are some interesting statistics that caught my eye. And they back up or confirm some important trends that I see happening at companies today. These numbers come from a survey of 148 corporate travel professionals.
Do you really need to travel to see your client? Why can't you have a videoconference instead? While I'm an advocate of virtual meetings, travel is necessary in many cases. Rather than supply you with another article on the value of travel, let's focus on the return on investment.