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Posted Dec 21, 2009
As we close out 2009, the focus for most of us is on the year ahead. In fact, I've heard some industry colleagues say that the best they can report on the year we've just been through is that it is almost over. In the final 2009 edition of The Wire...from AirPlus, we gauge the attitudes of travel managers in the U.S. and Europe on the future. The most interesting result to me is the fact that the respondents' view of how 2010 will develop seems to depend on how aggressively the company made travel program changes this year.
Posted Oct 5, 2009
Marketers know the Four P’s of Marketing: Product, Placement, Promotion and Price. And the most recent edition of The Wire…from AirPlus shows that buyers in this hotel RFP season are focused on just one: Price. However, I think there is one missing from this list…and it’s Partnership.
Posted Aug 31, 2009
Posted Aug 20, 2009
Meetings have received a lot of attention over the past year. There is discussion about policies, locations, and convergence with the management of transient business travel. This month in The Wire…from AirPlus we asked for a reality check on what is really happening at corporations in the US and Europe.
Posted Apr 1, 2009
Will green initiatives/CSR Survive a Down Economy? I ask my Magic 8 Ball for today’s outlook and it says: Not likely. If I ask for the future it says: Probable. This is common sense, right? But in actuality, a recent poll of corporate travel managers in the U.S. and Europe for The Wire ... from AirPlus shows that 41% have increased their commitment and/or awareness during this down economy. And another 56.8% feel that a corporate commitment to CSR/green initiatives will increase a company’s brand perception either overall or per industry. I found all of this encouraging, but I didn’t trust it. The results seemed too optimistic to be true, and don’t really match other study findings.
Posted Mar 16, 2009
I love late March, when the cherry blossoms are in bloom in DC and when the focus of the sports world turns to the NCAA Men's Basketball Tournament. I admit it: I love March Madness. For years, I've organized contests with friends, colleagues and family around the tourney. We played for pride ... and the prize money, of course ... but this was always secondary to the ego trip the winner takes on for the next 12 months.
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