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Posted Mar 26, 2009

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rolfes's picture
Blogging at TheBeat.travel
Regarding Oracle helping Sita remake its res system, today I must be in total senility! Why on Earth do we need what sounds to me like another global distribution system, except that Sita's airline members/owners will be able to adopt it for all traveler processing? Orbitz was an online agency put together by airlines in order to reduce their exposure to diversion of revenue and patronage to independent online agencies. I guess that airlines are no longer controlling Orbitz or influencing its operations. That suggests a likely failure of this concept.
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