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Posted Nov 24, 2009
With all the discussion over ancillary fees there seems to be one that is missing the attention of corporate travel professionals responsible for a global program. In the recent edition of The Wire…from AirPlus, it is clear that travel industry insiders lack awareness of the U.S. Travel Promotion Act--even in countries that stand to be most affected by possible new fees.
Posted Oct 5, 2009
Marketers know the Four P’s of Marketing: Product, Placement, Promotion and Price. And the most recent edition of The Wire…from AirPlus shows that buyers in this hotel RFP season are focused on just one: Price. However, I think there is one missing from this list…and it’s Partnership.
Posted Aug 31, 2009
Posted Aug 20, 2009
Meetings have received a lot of attention over the past year. There is discussion about policies, locations, and convergence with the management of transient business travel. This month in The Wire…from AirPlus we asked for a reality check on what is really happening at corporations in the US and Europe.
Posted Jul 27, 2009
We all know the old adage, but how often is it applied by corporations when selecting preferred travel suppliers? In the most recent edition of The Wire…from AirPlus, we asked travel professionals exactly that--which criteria are most important to them in several supplier categories. What we found was not surprising in this economic climate. Cost was the largest factor in selecting airline, hotel and car rental vendors. However, in the TMC and payment categories, it was data that reigned supreme.
Posted Apr 1, 2009
Will green initiatives/CSR Survive a Down Economy? I ask my Magic 8 Ball for today’s outlook and it says: Not likely. If I ask for the future it says: Probable. This is common sense, right? But in actuality, a recent poll of corporate travel managers in the U.S. and Europe for The Wire ... from AirPlus shows that 41% have increased their commitment and/or awareness during this down economy. And another 56.8% feel that a corporate commitment to CSR/green initiatives will increase a company’s brand perception either overall or per industry. I found all of this encouraging, but I didn’t trust it. The results seemed too optimistic to be true, and don’t really match other study findings.
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