Charles Petruccelli, President of Global Travel Services at American Express, sees great value in helping companies find their industry-optimized level of travel spend. Where American Express leads, the travel industry often follows. So the quest for finding travel ROI isn’t going away. But is it the right question to answer? If it isn’t, then what is? Here’s my take:
“All the things you probably hate about traveling--the recycled air, the artificial lighting, the digital juice dispensers, the cheap sushi--are warm reminders that I'm home.” In the critically acclaimed film "Up in the Air" George Clooney's character gladly describes life on the road as a traveling termination expert. Whether you and your employees embrace these warm reminders that you’re living out of a suitcase or not, the road warriors embarking on those business trips are the ones watering the seeds to your company’s growth strategy.
New data on business travel's value ... See more
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Do you really need to travel to see your client? Why can't you have a videoconference instead? While I'm an advocate of virtual meetings, travel is necessary in many cases. Rather than supply you with another article on the value of travel, let's focus on the return on investment.
