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Posted Sept 30, 2010
“It’s not the strongest or the most intelligent of the species that survive; it is the one most adaptable to change.” ~ Charles Darwin
Most credit Darwin with promoting the concept of survival of the fittest. Although fitness and strength are clearly important in business, it is adaptability and flexibility that generally prove to be the greatest assets. And now is a time when these skills are essential, as change is rampant in our industry – on all fronts but most of all in travel marketing and distribution.
Posted Apr 7, 2010
You're quite a masochist if you choose to squish four kids into a minivan for a 15-hour road trip to Cooperstown, NY, an adventure to the Baseball Hall of Fame. That is, unless you've made a wise investment to "pimp your ride" with a DVD player. It's one instance when I fully advocate turning my kids into mindless drones, to replace the whining, fighting and constant ringing of "are we there yet," with bug-eyed blank stares that are mesmerized by a sea-dwelling sponge that wears pants. The return on investment (ROI) for a moving movie theater is my sanity. Let's just say that I hit a positive ROI with this investment before we even hit the freeway onramp.
The ROI of business travel
Whereas I measure my return in terms of peace and sanity, most corporations look to revenue and ultimately profits.
Posted Feb 20, 2010
Charles Petruccelli, President of Global Travel Services at American Express, sees great value in helping companies find their industry-optimized level of travel spend. Where American Express leads, the travel industry often follows. So the quest for finding travel ROI isn’t going away. But is it the right question to answer? If it isn’t, then what is? Here’s my take:
Posted Feb 10, 2010
“All the things you probably hate about traveling--the recycled air, the artificial lighting, the digital juice dispensers, the cheap sushi--are warm reminders that I'm home.” In the critically acclaimed film "Up in the Air" George Clooney's character gladly describes life on the road as a traveling termination expert. Whether you and your employees embrace these warm reminders that you’re living out of a suitcase or not, the road warriors embarking on those business trips are the ones watering the seeds to your company’s growth strategy.
Posted Feb 2, 2010
Have you noticed a surge of interest in measuring ROI on travel and meeting (T&M) spend? I’ll get right to the point. Trying to measure the return on travel or meeting spend is not worth the effort.
It’s like taking a long walk in the desert with a crappy map. You wouldn’t do it by choice.
Posted Sept 22, 2009
Here is another ground-breaking study recently released that demonstrates the economic value of meetings travel! This study was produced by NBTA and IHS Global Insight, and shows a clear link between travel spending and corporate profits.
Posted Sept 17, 2009
New data on business travel's value ... See more here and here.
Posted May 28, 2009
Posted May 27, 2009
Do you really need to travel to see your client? Why can't you have a videoconference instead? While I'm an advocate of virtual meetings, travel is necessary in many cases. Rather than supply you with another article on the value of travel, let's focus on the return on investment.
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