Web sites and online media are rapidly becoming standard channels for businesses and customers to connect with each other. Your site needs to be both a sales and marketing channel and a customer service front. Even if you don't use social networks or other forms of Internet marketing, you at least need a solid Web site to establish your brand and presence. But how well is your current site doing? Here are five ways to improve your current site.
TTG reported
here last week that British travel management company execs were headed to Atlanta for "showdown" talks with Delta over discounts apparently available on its Web site which are not provided through global distribution systems. GDS firms "are all supposed to have signed full-content agreements with Delta, meaning agents should always have access to the cheapest tickets," the publication reported. Here's Delta's explanation…
