INTERVIEW: Alaska Airlines VP Joe Sprague

With a refresh of its public website completed in April, Alaska Airlines now is eying enhancements to its corporate booking portal. Among recent changes to alaskaair .com that soon could find a home on EasyBiz, the carrier is offering cart functionality that vice president of marketing Joe Sprague said allows shoppers to add travel-related goods and services from other suppliers in the booking path. Sales of rental cars and hotel rooms through Alaska's website tap into a private label version of

The article you have accessed is premium content and available only to our paid subscribers.