Hotel central reservations systems, or global reservations systems, are having a moment. Major hotel companies are doing away with their legacy infrastructure and adopting cloud-based systems in order to improve capabilities around data, machine learning and distribution. But while the impending CRS launches are typically being developed by third parties, Choice Hotels has gone a different route and fully deployed its own system built in-house, ChoiceEdge. The Beat contributor Julie Sickel spoke this week with Choice president and CEO Pat Pacious.
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