"The current model is going to change." So says HRG chief information officer Bill Brindle, who should know. He addressed British Airways’ New Distribution Capability conference in London last month, and has supported its client, Volkswagen, which has established a direct connection to Lufthansa (as has Siemens). Brindle spoke with The Beat contributing editor Amon Cohen about why emerging alternative distribution channels present huge opportunities but need to become as robust as more established technologies.
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