INTERVIEW: Lufthansa Group's Heike Birlenbach

Lufthansa Group's withdrawal of its lowest Light economy and Business Saver business class fares from global distribution systems is the latest push in its mission to transform airline distribution. For an update on the group's plans, The Beat met Lufthansa Group SVP sales hub airlines and chief commercial officer of the Frankfurt hub Heike Birlenbach, Lufthansa's key distribution strategist from a commercial viewpoint, at the Global Business Travel Association Europe conference in Berlin.