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INTERVIEW: Lufthansa’s Siebenrock On The Hot Seat

Arlington, Va.—Lufthansa German Airlines vice president of the Americas Juergen Siebenrock took the Hot Seat at The Beat Live on Sept. 30 here, answering questions from attendees and The Beat editors. Unsurprisingly, the conversation centered mostly on Lufthansa’s introduction of a distribution cost charge, a fee of €16 on tickets sold via global distribution systems.

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