AA: Direct Connect 'Progress Slow' With Corporate TMCs

Jay BoehmerMay May 16, 2012

When American Airlines in 2009 debuted on the public stage its direct connect strategy, director of merchandising strategy Cory Garner envisioned that by curtain call "100 percent of our indirect volume" would go through the technology. More than two-and-a-half years later, the carrier remains in the first act.

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