What's In It For Us? Agencies Of All Stripes Contemplate NDC

Largely absent from the New Distribution Capability discussion among travel agency representatives at IATA's World Passenger Symposium late last month was talk about the death of anonymous shopping and encroachment on data privacy. Instead, the concerns voiced by the agency community focused on the practical: Are we fixing something that's not broken? What's in it for us? Why should we buy in?