Airlines Applaud, Eye Air Canada-Style Pricing

AirTran Airways, Frontier Airlines and US Airways are among the airlines considering "a la carte" pricing strategies similar to those of Air Canada, in which online customers can choose or decline such product attributes as seat assignments, meals, checked baggage and frequent flyer mileage accrual. Though such an approach presents technological and strategic challenges, panelists speaking Wednesday during the UATP Airline Distribution 2007 conference here said it can lead to closer customer rel

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