Several Wall Street analysts' first reactions to Google's proposed acquisition of ITA Software highlighted uncertainty about whether regulators would approve it. Google has acknowledged that it expects scrutiny and a long process. Its AdMob acquisition, completed in May, required a six-month review. The analysts' next reaction was that this is a serious threat to the likes of Kayak and also a threat, but less so, to online travel agencies.
The article you have accessed is premium content and available only to our paid subscribers.