Deem Fronts TMCs Marketing Money To Drive Adoption

Deem has won buy-in from around two dozen travel management companies for its newly launched market development fund program. As part of what the Enterprise Holdings-owned corporate travel tech provider is calling the Deem Collective, it will front TMCs marketing money and customize marketing assets to drive adoption of Deem's agency-backed tech, particularly the Deem Rise product for small and midsize businesses.