FEATURE: Reality of Unbundled Faring's Challenges Taking Hold

New initiatives by travel distribution companies including Amadeus, Farelogix and others notwithstanding, technology providers and airlines do not yet see eye-to-eye on how to handle rapidly changing airfare practices. As airlines increasingly look to charge fees specifically for baggage, food, preferred seating and other "features" or "attributes," tech providers are challenged to keep up while also making the case that the hard work is not solely confined to their pieces of the puzzle.