FEATURE: Slipping TMC Loyalty Not Just For Consumers

According to a handful of recent studies, retaining customer loyalty may be the biggest challenge for online travel agencies. This helps explain why online agencies have identified the corporate-travel segment as one of their key growth areas. Not only are business travelers generally more loyal to their favorite brands, but also managed travel programs engender loyalty through company policies that tend to require travelers to book air travel through the authorized channel.

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