Nearly Six Years Later, ITA Launches Res System

ITA Software first revealed it was building an airline reservations system, or passenger services system, in September 2006. After some intervening drama with Air Canada, ITA this past weekend finally launched that system. It did so with a far smaller airline customer, Cape Air, but a far bigger parent company, Google. And so ITA's threat to Amadeus, HP, Sabre, Travelport, Navitaire and others in airline reservations--the top of the air travel tech stack, so to speak--has become still more credible.