New BookingBuilder-Southwest Role Panned

Given Southwest Airlines' participation in Sabre and its recently announced content agreement with Galileo's Apollo, consultants yawned over a new partnership in which BookingBuilder would enable corporate booking tools to access Southwest's Swabiz portal. They acknowledged the new connections could be useful for Amadeus or Worldspan agencies that do not want agreements with Apollo or Sabre--and that Swabiz may offer some fares that Apollo and Sabre do not--but analysts nevertheless were not im