Old, New Approaches Open China's eLong To Corp. Travel

Beijing-based eLong last week filed with the Securities and Exchange commission for an initial public offering on the NASDAQ that could raise as much as $68 million for the online travel agency, which is part-owned by Expedia parent InterActiveCorp. Unlike archrival Ctrip.com, whose shares are above $40 after opening at $24 on the same exchange in December 2003, eLong is diving straight into China's corporate travel marketplace.