Ryanair Leaves Amadeus And Sues Expedia, Asserting Direct-First Approach

Jay BoehmerDecember Dec 14, 2017

Ryanair has long maintained an aggressively direct-first distribution philosophy. It calls Ryanair.com the most heavily trafficked airline website in the world, as well as its preferred platform to keep distribution costs down, nurture direct relationships with customers and, not least, sell them an array of ancillary products for which the low-cost carrier is famous.

The article you have accessed is premium content and available only to our paid subscribers.

Try The Beat Free for 14 days