Southwest Looks to Extend Business Casual Style

David JonasNovember Nov 8, 2007

Southwest Airlines today dusts off K class, a fare category previously used to indicate non-revenue travel and now a designator for its new Business Select. That Southwest even has a fare with such a name--sold at a higher price than its traditional full-fare, refundable offering--solidifies the shifting strategic direction for the once prototypical no-frills, low-fare airline.

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