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T2RL, Garner Stoke Airlines' OTA-Charging Dreams With RFP Pitch

"I could see a day—and maybe I am dreaming here—where those folks who are the intermediary between us and our customers have to pay for access to our product rather than us paying them to distribute our product," said Gerard Arpey in 2009, when he was American Airlines CEO. Consulting and research firm T2RL is seizing on airlines' recurring dream, at least when it comes to online travel agencies.

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