NDC, GDS Or Other: TripActions Goes Where 'Best Content' Flows

TripActions in the past month has turned on direct connections with Southwest Airlines and Lufthansa Group, following an inaugural direct connect with United Airlines in June. TripActions VP of booking experience and supplier strategy Danny Finkel said the travel management company, which prides itself on homegrown tech, is eyeing more direct connects with additional carriers. "Our mantra has been, and always will be: Content wins," he said.