United: No Plans To Pull From EDIFACT, But NDC Enables Richer Content

United Airlines has no plans to withhold from EDIFACT-connected channels content that can be sold through them, United vice president of sales strategy and effectiveness Glenn Hollister said in an interview. Yet, the airline's content strategy, which includes continuous pricing and corporate-negotiated perks, ancillaries and bundles, has stretched the bounds of the reliable but limited distribution data exchange.