When American Airlines VP of sales and distribution strategy Cory Garner in July revealed plans to retire from the airline at the end of the year, he noted: "I’m sure you haven’t heard the last from me." Indeed, we haven't. Garner has reversed his decision to take a voluntary package from the airline. Instead, he has chosen to remain in his current role.
American Airlines VP of sales and distribution strategy Cory Garner will leave the airline. The carrier has not named a replacement, but Garner "will remain with American until the end of the year to assist in the transition," according to an official.
In June 2017, American Airlines announced a distribution offer that included a $2 per-segment incentive to any agency that booked through approved application programming interface connections. At the time, agencies had to issue a ticket through American's API connection by the end of 2018 to lock in the incentive through 2020. VP of sales and distribution strategy Cory Garner this week said the airline will give agencies another year to take the offer.
When it comes to piping in airline content that meets the International Air Transport Association's New Distribution Capability standard, American Airlines VP of sales and distribution strategy Cory Garner suggested that "most" corporate travel agencies should "stay right where you are and wait for more."
Next month, Lufthansa Group will begin selling its "best fares" exclusively through direct channels. British Airways, too, has plans to withhold some price points for short-haul fares from the traditional agency channel. Several major U.S. airlines would like to do the same, if only they weren't bound by global distribution system contract provisions that Lufthansa, BA and other European airlines have declined.
American Airlines plans to test negotiated corporate bundles this year with clients of travel management companies that connect to the airline through an International Air Transport Association New Distribution Capability connection.
In front of an audience of travel agency partners, distributors and travel tech providers here today, American Airlines is announcing a program that seeks agency buy-in to its New Distribution Capability-based distribution strategy. The optional program entices agencies to adopt NDC-based distribution methods with the promise of financial incentives, new servicing functionality and enhanced fare and ancillary content.
In November, American Airlines will begin transmitting a la carte seat-sale capabilities to subscribers of Sabre. It's the first global distribution system to integrate with the airline's XML-based application programming interface, American Airlines managing director of distribution and data commercialization Cory Garner said today at the ARC TravelConnect conference in Washington, D.C.
Electronic Miscellaneous Documents settled through ARC rose to 236,059 last year from 54,442 in 2014, once again setting an annual record. American Airlines is a staking a claim in the majority of those.
Travel management companies are assessing American Airlines' proposal to pay agencies $2 per segment for transactions processed through its Farelogix-powered New Distribution Capability pipe. While the incentive amount from American is clear, the cost and effort agencies would shoulder to facilitate NDC connections is anything but.