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INTERVIEW: Serko CEO Darrin Grafton

INTERVIEW: Serko CEO Darrin Grafton

This month, New Zealand-based corporate T&E tech company Serko announced its first-ever annual profit, for its fiscal year ending in March, and achieved Level 3 status as a seller in the International Air Transport Association's New Distribution Capability program. CEO Darrin Grafton caught up with The Beat editor-in-chief Jay Boehmer.

Serko Lands CWT As Zeno's First U.S. Reseller, More TMCs On The Way

New Zealand-based corporate T&E technology provider Serko landed Carlson Wagonlit Travel as its first reseller of the Zeno travel booking and tech system in the U.S., the companies announced this month.

Qantas Lines Up Travelport, CTM And Serko For NDC Connections

Qantas this week announced that a few partners have agreed to access content through its new Farelogix-powered application programming interface that is based on the International Air Transport Association's New Distribution Capability standard.

T&E Tech Provider Serko Sets Up Shop In The U.S.

New Zealand-based corporate T&E technology provider Serko is establishing North American operations and named former NuTravel executive Rich Miller to lead the charge as general manager of U.S. market sales.

Former Deem Exec Tony D'Astolfo Heads To Serko

New Zealand-based corporate T&E tech provider Serko is bringing on corporate travel vet Tony D'Astolfo to lead its push in the U.S. and Canada. D'Astolfo left another T&E tech provider, Deem, three months ago. Effective April 16, he'll be SVP of North America for Serko, which is publicly traded on the New Zealand Stock Exchange.

Serko Sees Early Interest In Integrated Small Business Offering, Plots Expansion

New Zealand-based corporate travel and expense technology provider Serko is reporting that its new Serko.travel platform has garnered early interest in launch markets Australia and New Zealand. CEO Darrin Grafton is plotting an expansion of the integrated travel management technology platform for small and midsize businesses to other markets, including the United States.

Product Delays Cut Into Serko Revenue Targets

Serko experienced what CEO Darrin Grafton last week called an "extraordinary growth trajectory" during its fiscal year ending March 31. Yet, the delayed release of its mobile app, slower-than-expected expense system integration and a softening demand for custom-software development left the firm short of its revenue goals.

Mundi Booking Trio Acting Like A Party Of Two As KDS Carves Own Path

In 2012, three regionally dispersed booking tool providers banded together to take on what they called the "global" competitive set. The Mundi Global Alliance—United States-based nuTravel, France's KDS and New Zealand's Serko—formed to share sales leads, provide multinational client support and integrate technology, data and content. Now, as KDS pursues its own path, especially in the United States, the alliance is acting more like a party of two, based on characterizations by nuTravel and Serko.

Serko Finds Wider Appeal For 'Mass-Booking' Function

Serko has been busy. The New Zealand-based corporate travel and expense system provider has claimed serious inroads in the Asia/Pacific region and a slowly growing global presence via an alliance with nuTravel and KDS.

Serko 'Just The Beginning' Of Routehappy's Push Into Corporate Tools

Serko effective early next year will incorporate Routehappy flight ratings and amenity data in the booking path on its mobile app.