Sabre has agreed to acquire 100 percent of Farelogix for $360 million.
In a guest column this week, Farelogix CEO Jim Davidson took aim at full content agreements between airlines and global distribution systems. Yapta CEO James Filsinger submitted a letter in response.
Ever since the jury verdict was returned in the Sabre-US Airways antitrust trial in federal court in New York City in December, a lot of us have been mulling over the fate of GDS-prescribed full content provisions contained in most airline-GDS distribution agreements.
Farelogix and Routehappy are integrating their merchandizing systems, FLX Merchandise and Routehappy Hub, for joint airline customers. Executives called the platforms "complementary," as Routehappy's system enables product-content management while Farelogix lets airlines manage and deliver offers.
As Farelogix sheds its skin as a GDS agitator, content aggregator and direct-connect innovator to become a provider of airline merchandizing engines, pricing engines and application programming interfaces, the company has found diminishing returns from its SPRK agency desktop, once a core feature, if not a major moneymaker, within its business.
Concluding a panel discussion Thursday at the PhoCusWright Conference in Hollywood, Fla., PhoCusWright managing director Tony D'Astolfo engaged in a little word association game with Delta Air Lines vice president of marketing and digital commerce Bob Kupbens, Farelogix president and CEO Jim Davidson and Travelport executive vice president and chief commercial officer Kurt Ekert.
This guest column is by Farelogix president and CEO Jim Davidson.
In 2013, Sabre filed heavily redacted counterclaims against US Airways alleging the airline colluded with competing carriers on dealings with global distribution systems. The claims never proceeded as part of their years-long antitrust lawsuit, which landed a verdict in the airline's favor last month.