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INTERVIEW: Lufthansa Group's Heike Birlenbach

INTERVIEW: Lufthansa Group's Heike Birlenbach

Lufthansa Group's withdrawal of its lowest Light economy and Business Saver business class fares from global distribution systems is the latest push in its mission to transform airline distribution. For an update on the group's plans, The Beat met Lufthansa Group SVP sales hub airlines and chief commercial officer of the Frankfurt hub Heike Birlenbach, Lufthansa's key distribution strategist from a commercial viewpoint, at the Global Business Travel Association Europe conference in Berlin.

CWT Reluctantly Taps Travelfusion For Lowest Lufthansa Fares

Carlson Wagonlit Travel has begun piloting access for its reservations consultants to Lufthansa Group’s lowest fares via the aggregator Travelfusion. But the mega travel management company is less than ecstatic about it.

BCD Travel To Test NDC Bookings With Lufthansa Group, Non-GDS Aggregators

BCD Travel early next year plans to pilot New Distribution Capability bookings with Lufthansa Group and two undisclosed non-global distribution system aggregators.

LETTER: Amadeus Writes In On Lufthansa Comments

Amadeus submitted the following letter to add context to its original statement published in an article this week.

Lufthansa Group To Pull Some Fare Types From GDSs

Effective Oct. 9, Lufthansa Group will remove its Light brand of economy fares and Business Saver business class fares entirely from the three major global distribution systems in the German market.

Amadeus Isn't Sweating GDS Disintermediation, Despite European Carrier Actions

Amadeus during its third-quarter results presentation Wednesday acknowledged that moves by the three largest European airline groups to surcharge global distribution system bookings and drive bookings directly to their own channels are playing a role in disintermediating the GDSs. Yet, CEO Luis Maroto said he wasn't too worried about an acceleration in disintermediation.

BA Trials Long-Haul NDC Fare Differentiation

On Tuesday, British Airways began testing new inventory buckets in business and economy classes on Boston and Dubai routes, some of which only are available for purchase through the airline's direct channels or New Distribution Capability-compatible connections.

GDS And OTA Lobby Escalates Lufthansa Complaint In Europe

A European trade body that represents global distribution systems and online travel agencies filed a complaint Thursday with a European watchdog. It alleges that authorities failed to adequately investigate Lufthansa Group's 16 euro global distribution system surcharge and to enforce European Union regulations.

GDS Surcharges, Agent Incentives, Lower Fares: Lufthansa Tries It All For NDC Adoption

Through the end of the year, the Lufthansa Group will offer a 1 euro per-segment incentive for travel agencies in the U.K. and Ireland that book through its Farelogix-powered SPRK point-of-sale application, the group announced.

Lufthansa To Sell 'Best Fares' Exclusively Through Direct, NDC Channels Next Month

Effective next month, Lufthansa Group airlines will sell their "best fares" exclusively through direct channels or via New Distribution Capability-enabled application programming interfaces.