Ron DiLeo, AirPlus International

This post is part of the 2013 Keynote Vote for The Beat Live 2013, in Miami Sept. 30-Oct. 2.

What will you speak about?

Big Data. The Fourth Industrial Revolution is upon us. More data is created every year than in all of history before it. Ninety percent of the world's data has been created in the last two years. Most of it is unstructured and unmanaged. All industries will have to address the big data challenge: what do you do with it all? And, travel is one of the leading industries utilizing it__particularly business travel. What makes for good travel data and how can companies (both buyers and suppliers) utilize it? How will firms not only report on the data, but use it in a predicative way to make life easier and more efficient, allowing individuals to focus on being productive and creative? This session will take attendees on a journey outlining not only where the industry is, but where it is going.

Why should the audience listen?

Travel is one of the industries that will be most effective by utilizing big data. If attendees and their firms are to be successful in the next three to five years, they will need to understand what big data means for their business and how they can use it to enhance their travel programs and rise above the competition.

How will you avoid a sales pitch?

This session will not focus on AirPlus products or offerings. The only discussion of AirPlus will be some long-term R&D projects seeking new ways to represent data in a visual way.

What insight do you want The Beat readers to share in advance, to help you prepare for your presentation?

How are they using data and thinking in pictures to scenario plan how to enhance their travel programs.

Ron DiLeo is president and CEO of AirPlus International