American Airlines is refusing to accept the status quo in corporate travel distribution, pushing a strategy to move all indirect distribution to its XML-based "direct connection" to enable personalization, merchandizing and negotiated corporate "bundles." You've read about these moves and the strong industry reaction in The Beat, and now we're thrilled to announce that AA's new managing director of distribution and merchandising strategy, Bridget Blaise-Shamai, has agreed to field 30 minutes of questions in our Hot Seat session at The Beat Live, Sept. 20-22 in Chicago. Register today...
AA named Bridget Blaise-Shamai to run distribution and merchandising strategy following her three years as vice president of AAdvantage Marketing. Blaise-Shamai joined AA in 1995 after she spent time in Central Europe working on privatization plans for various state-owned companies. She earned a BA degree from Vanderbilt University and an MBA from Washington University, St. Louis.
Blaise-Shamai accompanies Hogg Robinson chief executive David Radcliffe, Travelport GDS CEO Gordon Wilson and other industry leaders as confirmed speakers for The Beat Live. Register today for our early-bird rate. The Beat Live will take place at the W Chicago City Center.