This post is part of the 2012 Keynote Vote for The Beat Live 2012, in Nashville Sept. 10-12.
What will you speak about?
"Is your company and/or travel management group ready for a mobile/personalization explosion?" The impact of mobile and personalization technology on both leisure and corporate travel over the next 2-3 years. How personalization integrates into the managed and lightly managed travel space__not the "profile" filled out with the agency of record, but what he or she needs while traveling based on past interactions with technology.
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Why should the audience listen?
By most estimates, 50% of all travel bookings will be made via a mobile device. Currently most travel management companies and OTAs have very inadequate apps. It is not simply about initial bookings, but also the application of mobile technology "in market" (i.e. when the business traveler has already arrived).
How will you avoid a sales pitch?
Given that our B2C site will not be live until after The Beat Live, we have no interest in "selling" our product in the managed travel space. Our B2B strategy is still several months away, and as such, we are not ready for any opportunities that marketplace may offer.
What insight do you want The Beat readers to share in advance, to help you prepare for your presentation?
Where does mobile and personalization of the travel experience fit into your plans? It is my assumption that both mobile and personalization are very high on the list of what keeps you up at night.
Chuck Jensen is a former Delta Air Lines e-commerce manager and VP at iSeatz.