Lufthansa VP To Take The Hot Seat At The Beat Live

The Lufthansa Group has ruffled some feathers in the travel management community with its plan to disrupt the distribution status quo. That includes a surcharge on all global distribution system bookings effective in September.

To discuss the airline group's controversial initiative, Lufthansa German Airlines vice president of the Americas Juergen Siebenrock will take the Hot Seat at The Beat Live this year and field questions from The Beat's editors, readers and conference attendees. There is plenty to discuss.

Siebenrock joins a speaker roster that includes BCD Travel CEO John Snyder, who will sit down for an on-stage interview, and Orbitz founding CEO Jeff Katz, who will deliver a provocative keynote address.

The agenda also will feature lively panel discussions on hot topics, content generated by readers and the best networking in the business.

Join us Sept. 29-Oct. 1 at The Westin Crystal City in Arlington, Va., as The Beat goes Inside The Beltway. Register before Aug. 15 to take advantage of our early-bird discount.