Join us Sept. 10-12 in Nashville at The Beat Live, where McKinsey & Co. associate principal Robert (pronounced row-BEAR) Carey will present The Robert Report (pronounced re-PORT or re-PORE__you decide).
The Robert Report will update attendees on McKinsey's "The Trouble With Travel Distribution" paper, published in early 2012. The potential for customer relationship management in the airline industry is great, but the industry has achieved only limited success to date. Carey will expand on two imperatives from the original article related to Big Data and the customer experience. He wants your feedback in advance about other distribution questions you would like to explore and the top "failed" ideas you've heard related to targeted customer relationships in distribution.
Email Jay with comments or post below.
Registration for The Beat Live is underway here. Click to view the full speaker list and agenda, including keynote presentations with Q&A from American Express Global Business Travel president Kim Goodman and Sabre Holdings president Tom Klein.
Other highlights will include Egencia president Rob Greyber answering questions for 30 minutes on our Hot Seat, BCD Travel SVP of strategic marketing April Bridgeman in The Interview, and a quartet of top executives discussing technology development and corporate travel: Travelport chief commercial officer Kurt Ekert, Rearden Commerce founder and CEO Patrick Grady, Amadeus North America president and CEO Scott Gutz and TRX president and CEO Shane Hammond.
Our early-bird rate expires Aug. 8. See you in Nashville!