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GUEST: Al Lenza On The Future Of Airline-GDS Distribution

Al LenzaAl Lenza
The GDS model continues to be defective and inequitable from the airlines' standpoint. The primary beneficiaries continue to be the online and offline travel firms, the corporations and the GDSs. Yet, airlines absorb most of the costs of selling through GDSs. The model dates from when GDSs were the only efficient way for third parties to sell travel.

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