GUEST: IBS Software VP On NDC Opportunity In Testing Times

As travel demand slowly begins to return, the onus is on travel agents to adapt to survive the impact of Covid‐19. Traditionally, travel agents have depended on global distribution systems to shop and book airfares for their customers, and the incentives they receive from each booking has helped the GDSs outlive predictions that they would become obsolete, writes IBS Software vice president and head of aviation passenger solutions David Friderici.