Expedia Media Solutions (the media arm of Expedia Inc.) yesterday announced
that the San Diego Convention and Visitors Bureau had named Expedia.com "Partner of the Year." According to the press release, the San Diego CVB was recognized as "a top advertising partner and major sales channel for San Diego hotels."
The press release continues: "As a promotion partner, Expedia not only grew San Diego
's room nights year-over-year by 26 percent, but in these tough economic times they were able to grow revenue by 11 percent – exceeding ROI estimates and generating a significant return on investment of 125 to 1," said Joe Terzi
, President and CEO of the San Diego CVB. "Serving many different consumer segments—from families booking a summer vacation to individuals arranging a quick weekend getaway—Expedia gives us a highly effective way to share San Diego
's message to a broad audience of travel shoppers and potential visitors."
Hmmm. Interesting that the CVB is so enthusiastic given that the City of San Diego is one of the many municipalities currently suing
Expedia and the other major online travel agents.
An administrative hearing has been held on the case but before any decision was rendered, the Judge in the similar Anaheim case rendered her opinion in favor of the the OTAs.
And just how does the San Diego CVB receive most of its funding? You guessed it, occupancy taxes. According to the CVB's own website
, "the majority of funding is derived from San Diego Tourism District Assessment Funds." Again from the CVB's own website
, the current transient occupancy tax is 10.5% in the City of San Diego. There is also an additional 2% occupancy tax levied for the San Diego Tourism Marketing District.
If you enjoy reading tax code, here
is the actual language from the City of San Diego's municipal code.
Anyone who has been following the ongoing saga of the tax lawsuits against the OTAs knows that the issue is if the taxes above are levied on the net or wholesale rate actually charged by the hotel to the OTA or the marked-up, retail rate sold by the OTA.
So now we have an interesting situation: The very agency (the CVB) charged with promoting San Diego (whose funding comes from the occupancy taxes in question) is holding out an OTA (Expedia) as a great partner. At at the same time the city of San Diego is suing Expedia et al for non-payment of occupancy taxes that largely fund the CVB!
So, San Diego (and other cities) which is it?These insights are excerpted with permission from Tom Botts' Hudson Crossing blog.