TripWare, whose Microsoft Outlook-based booking tool we spotlighted in The Beat in August, may have put a foot in its mouth with this press release which stated that the company has "a clear advantage" over online travel agencies because it offers Southwest Airlines. Well, no it doesn't. At least, that's what Southwest corporate sales and distribution director Rob Brown suggested when I talked to him last week ... [more]
"We don't have any agreement in place with TripWare," said Brown. "That was a case where they went out and did that on their own. We quickly investigated it and asked our legal department to get involved with a cease and desist. They used our name and said we had a partnership and they did not have authorization." D'oh!

Asked by email whether he would like to respond, TripWare's CEO wrote, "No."

Sounds wise.