While there are a lot of details we'd all like to know, this release
clearly supports the idea that the airlines' push to migrate from the traditional method of distributing information is not limited by technology. [more]
Expedia, and at least one global distribution system, apparently believe it's workable, which suggests strongly that it should be possible for other airlines and GDSs to implement the new technology.
Assuming it works, and I'd sure like to know more about how they plan to do this, it's another nail in the coffin of claims that "Direct Connect," by itself, means the end of shopping transparency.