Selling Customer Data Unacceptable, Disturbing

We find the news from Expedia this week to be very disturbing. Travel Weekly is reporting the following: "In their quest for more advertising revenue, Expedia and other travel Web sites have begun selling customer data on consumers' buying habits gathered through their Internet cookies, enabling advertisers to send highly targeted ads to online consumers when they visit popular Web sites. The practice is known as behavioral advertising. As practiced by Expedia, it involves the actual sale of data to the advertisers."

Just to let you know, we think this practice is completely unacceptable. I can promise you we will never sell your data, we will never allow any other source access to your data, and we take your privacy and security very seriously. [more]

Robert Polk is CEO of Polk Majestic Travel Group in Denver. These insights are excerpted from Robert's weekly newsletter, From the Desk of Robert A. Polk.