Fortune recently issued a new listing of "the world's most admired companies." Those who know the travel industry wouldn't be surprised to find Southwest Airlines as the highest-ranking travel company (and seventh overall). [more] Others on the
Fortune list include American Express (29th overall), Singapore Airlines (33rd), Marriott International (37th) and Boeing (40th).
[Some companies earning a spot on a different
Fortune list--the "100 Best Companies To Work For"--were profiled in the
December issue of
Procurement.travel.]