Southwest Airlines Recognized As 'Most Admired' Travel Company

Fortune recently issued a new listing of "the world's most admired companies." Those who know the travel industry wouldn't be surprised to find Southwest Airlines as the highest-ranking travel company (and seventh overall). [more] Others on the Fortune list include American Express (29th overall), Singapore Airlines (33rd), Marriott International (37th) and Boeing (40th).

[Some companies earning a spot on a different Fortune list--the "100 Best Companies To Work For"--were profiled in the December issue of Procurement.travel.]