GUEST: To Inhibit Or Enable Travelers? That Is The Question, Writes AmTrav's Fichtelberg

Everyone loves options. But over the past decade buyers have had very little variety in choosing a travel management company. The traditional TMC for decades has been offering the same online booking tool integrations, the same transaction fee pricing and the same savings-oriented analytics. The traveler is the last consideration in this model. But change is finally in the air, writes AmTrav president Craig Fichtelberg.